Florence and the Machine are an English indie rock band that formed in London in 2007. Their first album is called Between Two Lungs. I was asked during my bachelor's degree to re-brand an artist and I've chose this band.

I've tried to connect the whole visual message around the Greek mythology theme because all of the songs in my mind were from a soundtrack to a classical Greek tragedy, so the snakes in my mind are one of the best visual symbols of classicism, Medusa gave them to us to frighten and fascinate the audience.

I chose a format that consisted  of a vinyl record, a tote bag, a note book, a poster, a cellphone case and a t-shirt.